What does it take to get quality visitors to your website? Great content. No matter what your website does, creating engaging interesting content is a must for business success.
How to create great content for your website
Your website may have intuitive design, a flawless user experience, and compelling imagery—but at the end of the day, none of that matters if you’re lacking one very important thing: great content. Name.com’s Content Manager Ethan Conley and I recently sat down to talk about what it takes to create an incredible content strategy for your website.
6 reasons every small business needs website content
Our friends at Textbroker were kind enough to share some insight with us about why great content is essential for a great website. If you’re a small or medium-sized business, a freelancer, or just have a personal website, learn why fresh content is one of the most powerful tools you have for bringing in new clients or viewers.
According to Statistic Brain Research Institute, only half of small businesses have websites. When asked the reason for not building a site, 41 percent of site-less brands claimed it wasn’t a priority. Out of the companies that had published a site, nearly half confessed that no updates had ever been made since its inception. Although rumor has it that creating or actively maintaining an online presence isn’t necessary, companies with top-notch content have the ability to reach the 97—yes 97—percent of consumers who state they search online for products and services. Still skeptical? Here are a few reasons new, high-quality website content is just what your business needs, as well as guidance on how to produce it.
Being a former East Coaster naturally I was stoked to head to Boston for HostingCon. I haven’t attended many conferences so I was excited to absorb information, hang out with my team outside of the office, and catch up with vendors and partners. Needless to say, by the time Wednesday rolled around I was officially burnt out. Between burning the candle at both ends, hitting the conference sessions and vendor meetings all day all while keeping up with email was a grind. There was an internal thread going around questioning how effective we are in pushing our brand and producing compelling content. In my sleep deprived state I was feeling a little bummed out questioning if what we were doing (putting ourselves out there) was the best strategy. Just as I’m spiraling into this bad place I walked into an Industry Trends session presented by Christian Dawson the COO of ServInt and he reassured me that we’re on the right track.
As I sat down the slide deck read, ‘Be Interesting.’ He went on to explain that the best way to find your niche in a competitive industry is to follow your passions. He noted that you can’t beat the big guys on price, perceived quality of service, and certainly not on ad spend and mass awareness but you CAN beat the big guys by being more responsive, more nimble, more market-targeted, and most importantly by being MORE INTERESTING. (For the record, that’s why we keep this guy on staff.) Christian went on to say that sameness + smallness = invisibility. In order to be less invisible he suggests being interesting. As I’m sitting there taking it in, the internal struggle started bouncing around my head again until he closed with his most emphasized point: HAVE THE COURAGE TO BE YOURSELF.
All in all it seems like a cheesy lesson but it really hit home for me. We’re a wacky, small company largely off the map trying to compete with all the top players. I’ve learned the best thing we have going for us is ourselves and we’ve got great products to back it up. We do business openly and honestly and always put our customers first, as long as we continue to go down this path we can’t go wrong.
Big thanks to Christian for the pep talk 😉
As the Internet swells with more information every second of the day we will find keyword search results less and less relevant. TechCrunch recently reported on the limits of keyword search and the inevitable breaking point. Direct Navigation offers any business a short cut to being found.
While the point behind that post is that the semantic web will save us all when that breaking point arrives, it’s hard to miss the alternative: Direct Navigation. Arguably, generic domain names will be seen as the authority space on the web for the associated terms. When these domain names find their way in the hands of end-users or investors who are willing to put in the time, money and effort to develop them we’ll see more people trusting their address bar to get them to relevant information.
Until that time we’ll see PPC revenues continue to fall. Why? Well, a number of reasons really, but one of the major reasons is more domains names that ever are parked with monetization companies. As a savvy Internet browser I get frustrated when I type in a URL hoping to find content and getting hit with ads. I’m hardly unique. The more ads there are the less attention is paid to them.
As a domain name investor you’ve probably got at least a couple of great direct navigation domain names. You’ve got a leg up on 99% of the websites on the Internet. You’ve got the Park Place spot versus their Baltic Avenue. Use it!