How to use Facebook groups to market your business and create a community
By Alisha Shibli
With over 2 billion monthly active users, Facebook has emerged as one of the most vital tools in any marketer’s arsenal. It provides an opportunity for brands to flaunt their personality and connect with their customers in a way that is much more intimate than traditional advertising could ever achieve.
If Facebook allows brands to forge meaningful bonds with their customers, Facebook groups provide the means to cement those bonds to form a community.
Why major brands are turning to .DESIGN
Facebook. Airbnb. Uber.
All of these companies have made waves in the past few years by creating business models that had never been seen before. As respected thought leaders, others have taken cues from their ideas and hundreds of similar businesses and products have sprung up in response.
Which social media platforms should your business be using?
There’s no doubt that social media has become an incredibly powerful tool for businesses who want to build their brand. But with so many social media platforms to choose from, how can you be sure that you are selecting the best ones for your business? Use this guide to determine which social media sites and apps are best for your business.
Instagram to add a live video feature in future updates
Instagram has already made moves in the past to dethrone Snapchat as the reigning king of social media, but it sounds like the company is gearing up for another assault. Instagram’s CEO Kevin Systrom has confirmed that they’re planning to add live streaming capabilities to the app in the near future.
A look at the live streaming market by numbers
Live streaming has exploded over the past few years, with millions of new users watching and creating streams on a variety of platforms. As the medium continues to integrate itself into mainstream social media, live streaming is beginning to see some impressive numbers in terms of views, revenue, and its impact on customer engagement.