TAG: facebook

How to use Facebook groups to market your business and create a community

By Alisha Shibli

With over 2 billion monthly active users, Facebook has emerged as one of the most vital tools in any marketer’s arsenal. It provides an opportunity for brands to flaunt their personality and connect with their customers in a way that is much more intimate than traditional advertising could ever achieve.

If Facebook allows brands to forge meaningful bonds with their customers, Facebook groups provide the means to cement those bonds to form a community.