TAG: new tlds

.GAY is proud to be different

By David Gold

Despite less than a year on the market, .GAY is currently one of the most interesting domain extensions. With its community-centric approach, .GAY is going above and beyond domain-industry standards to elevate and protect LGBTQ people online.

Every June, LGBTQ communities and allies join together to remember the 1969 uprising in New York City when the crowd at the Stonewall Inn fought back against abuse and oppression. Like the rainbow flags that brighten windows in homes and businesses in June, the .GAY top-level domain extension is like a digital Pride flag for your website.

Since its long-awaited launch to the public in September of 2020, .GAY has been all over the news, released its own web series, and worked with global LGBTQ luminaries like Star Trek actor George Takei, pop superstar Adam Lambert, and pioneering tennis icon Billie Jean King. So far, more than 10,000 .GAY domain names have been registered by artists, entertainers, nonprofits, SMBs, global brands, and proud community members who want to help create a vibrant, more-inclusive internet for LGBTQ people.

Here’s what makes .GAY different and why you should get your own .gay domain.

New Domains aren’t so new anymore, and they’re becoming a big part of the internet

When ICANN first revealed the list of New Domain applications in June 2012, the idea of straying beyond the few domain names available on the internet at that time was hard to comprehend. Years later, there are more than 1,000 domain extensions that are available for registration. Even so, the majority of the population still has very little knowledge that there are options like .NINJA, .LAWYER, or .ROCKS available for their website.

But “very little” knowledge about New Domain names is a significant step from “no knowledge at all,” and frankly, an enormous leap for those who are in the domain industry. In fact, as little as two years ago most people still had no idea what a domain name was.

Re-thinking the common questions about New Domains

Whenever I talk to people about New Domains for the first time, I usually get one of two reactions. The first is disbelief, excitement, and a mad scramble for a cellphone or laptop to see if theirname.ninja is still available. The second reaction is less fun: A scoff, possibly an eye roll, and a proclamation that they’ll stick to traditional domain names, thank you very much!

While everyone is entitled to their own opinion, I find that most people who aren’t fans of New Domains have a few common objections. So if you’re one of those folks out there who isn’t sold on using New Domains then buckle up—I’m going to try to change your mind.