TAG: radix

How to use Facebook groups to market your business and create a community

By Alisha Shibli

With over 2 billion monthly active users, Facebook has emerged as one of the most vital tools in any marketer’s arsenal. It provides an opportunity for brands to flaunt their personality and connect with their customers in a way that is much more intimate than traditional advertising could ever achieve.

If Facebook allows brands to forge meaningful bonds with their customers, Facebook groups provide the means to cement those bonds to form a community.

8 eCommerce strategies for success in 2021 and beyond

By Alisha Shibli

Online shopping has become the new normal since the world was hit by the COVID-19 pandemic. But eCommerce has been growing by leaps and bounds since long before that.

According to Statista, while in 2019, about 1.92 billion people made online purchases, in June 2020, the global retail eCommerce traffic stood at a record high of 22 billion monthly visits. As even local businesses pivot to a digital-first marketing approach, it will take a lot more than your run-of-the-mill campaigns to capture consumers’ attention.

Here are 8 eCommerce strategies that will hold your business in good stead in the new year and the future.

How to increase your eCommerce sales during this holiday season

By Alisha Shibli

Holiday seasons are always a special time but the 2020 holidays are slated to be unlike any other, just like the rest of this tumultuous year. As much of the year was spent battling a global pandemic, people will be looking to reconnect with their loved ones, even if it’s virtually or through gifts.

For businesses, too, this season is the time to recover from the economic lull and loss in revenue. Most of the holiday shopping will still be online as people remain wary of visiting stores and some businesses continue to keep their brick-and-mortar establishments closed or open with limited access.

While the way of shopping changes, the customer expectations remain the same, if not more demanding. They still expect expert guidance, great deals, personal attention, and everything else that they expect when they shop at a physical store.

Here are 5 ways in which you can meet those expectations in the best possible way and increase your eCommerce sales in the process.

5 reasons why being a solopreneur is awesome

By Alisha Shibli

As global pandemic-like scenarios force us to reevaluate the idea of job security, technological advancements afford us the comfort of being able to work from anywhere with access to the internet.

Many of us, hence, have been thinking a little more seriously about the idea of being self-employed. While some of us are more ambitious and aspire to build a large business empire, most others are just looking for freedom to work on our own terms and pursue things we are passionate about. Solopreneurs fall in the latter category.

Looking for a business recovery strategy? These 10 tips will help

By Alisha Shibli

The unprecedented advent of the COVID-19 pandemic gave birth to a vicious economic downturn that resulted in the stagnation of business operations all over the world. With lockdowns and social distancing as the ‘new normal,’ many small business owners feel the burn when it comes to sales and turnover. They also struggle to provide employee assistance.

Just 12% of organizations are prepared for the impact of Coronavirus, according to Gartner’s Business Continuity Survey. Small business owners in the service sector especially suffered amidst the lack of opportunities and are struggling to make ends meet. On the whole, the business models they leveraged in the past happens to remain a thing of the past.

Businesses across industries are feeling an urgent need to implement thoughtful continuity plans relevant to post-COVID times. A successful business recovery process would require intelligent pivoting of business models and creativity in business operations.