Etsy recently announced a big change that’s going to help its user base of online sellers brand their eCommerce stores more effectively. Pattern by Etsy, a website building tool geared toward eCommerce, now allows artists, crafters, and other Etsy sellers to conduct their businesses through custom domain names and websites.
The benefits of bringing a small business online far outweigh the disadvantages. In fact, it could be argued that there are no real disadvantages when it comes to bringing a business online because the Internet is the resource people turn to when they want to learn about products and services. The Internet has become the new first point of contact a customer has with a brand, which means that an online presence is an important strategic weapon for a business to have in its marketing arsenal.