TAG: search

We updated our bulk search—and it’s awesome

If you’ve ever used a bulk search while looking for New Domains, we’re very sorry. Bulk search pages tend to be ugly, confusing, and difficult to navigate. They make you feel like doing this.

throwing computer gif

But we’re excited to say that we’ve spent some time reworking our own bulk search to make it more usable, understandable, and better looking. With its new features and capabilities, you can easily bulk search to your heart’s content (and spare your computer from the anger management issues).

Social Media and YouTube Secrets we Stole From Corporate: Part 2 of 2

This is Part 2 of 2 and the more useful of the pair. As a matter of fact, this could be the most useful blog entry ever.
You could be like us, a group of passionate nerds pouring their heart and souls into creativity, but not getting the traction you believe it should get. We could be delusional, and our videos and tweets and blogs may not deserve the attention we think they do. But then we all must be nuts, because everyone on the ‘net is clamoring for eyeballs. Well we visited our new corporate owners, Demand Media, and despite bristling at the word “corporate” (and “Demand” can be a bit harsh), we fell in love with their brains. How could we not? The company was started just seven years ago and already owns some of the biggest brands on the web. But to stay true to our hippy geek ways of our founder, one Mr. Bill “way better than Gates” Mushkin, we’ve decided to share what we’ve learned.
First off, YouTube. HOW DOES SOME PUNK KID WITH A PHONE CAM GET 12,00000000 VIEWS?
  • What are you doing with those thumbs? Your thumbnail picture is the front page of your video. Is it enticing? Does it offer some insight/benefit to the viewer?youtube playbook
  • Are you appealing to YouTube’s younger demo? You can’t be Mr. and/or Mrs. Salespitch Pants. You have to offer entertainment and/or information. If you are going after an older demographic, then find the right place for your video to live.
  • Engage your viewers.  Tell your viewers exactly the action you want them to take. Use YouTube annotations for shares, comments, likes and subscriptions.
  • Use the new YouTube layout to your advantage. Have a top banner made that explains your video schedule and what viewers can expect. Use the regularity to train your growing audience of informed viewers.
  • Get the right keywords up front in your title, in your description as well as in the keyword section.
  • Review the YouTube playbook!  Seriously – they tell you exactly how to maximize your use of the service.
Social Media: WHY DOES NOBODY LIKE ME?
  • Look up the popular hashtags on Twitter and, when you can, naturally piggyback off relevant topics/trends with all of your outgoing media.
  • Pose questions. People respond to questions that include them such as, “What do you think of the new homepage?” or “Who do you think will win today: Michigan or Louisville.”  (question with a trend = bonus!)
  • Less text is more.
  • In your ads, such as on Facebook, make sure there’s an image of a person. Females seem to work best, but make sure it’s not porny. A direct gaze from a trustworthy woman works best.

Google +: REALLY? GOOGLE PLUS?

  • Google+ is great for credibility with its search engine sugar daddy. When you post on your blog, get the G+ link that connects it to your profile.
  • When you post often, Google gets a signal that you are generating content.

Search Engine Optimization: SEO HAS KEPT ME UP AND MADE ME SAD

  • First off, you should try our cool do-it-yourself SEO Tutor. Corporate would really like that.
  • Make sure your website has a site map! This makes the Google bots very happy (and it’s handy for your own site search.)
  • When you post a video on your site, add a transcript of what is said. It should be rich with the keywords you want bringing people to your site.

Those are just some of the tips and tricks given to us by corporate. We’d all love it if you came back for more (and there will be more.)

And if you’d like, you can always go into the mind of the dude who zones out in meetings with a visit to Part 1 of our Corporate Secrets Series.

Helping You Search Better and Faster!

Recently we’ve made some changes to our search page that help you search for better domain names faster. Most of the changes are subtle, so you may not even notice them. Of course, that is until we explain them all in 3, 2, 1…

Updated UI

We’ve added better paging and tabs to the search page for better navigation through your search results. In addition, you will now see suggested, premium, expiring, and internationalized domain names (IDN’s) next to your search results.

You will also see backorder options for domains that are currently not available. So if the .NET accompaniment to your .COM is taken, you can place a backorder for it now in case it ever does become available. And remember, we always give a full refund if you end up not getting your backorder, or if you cancel your order at any time.

Smarter Searches

We now use GeoIP technology to identify your location and show the appropriate TLDs based on that location. So you’ll see in my search that the .US domain is the third option after .COM and .NET because I am based in the United States.

As mentioned above, we now show relevant domain suggestions based on your search along with premium, expiring, and IDN domains that are related to your search.

Speed Improvements (Technobabble)

Some of the not so visible improvements we’ve made include:

  • Improved AJAX backend and Javascript interface
  • Fully supported asynchronous searching (we load the results as we get them instead of blocking the page while waiting for a slower registry)

All of which mean we can deliver your search results much faster. After all, it is our goal to provide the best tools we can to help you find the right name as quickly and painlessly as possible.

Have any feedback on the new search page? We’d love to hear it!

Check Out Our GeoDomain Tool!

Name.com GeoDomain Tool from Name.com on Vimeo.

Here’s a brief walk through of one of our nifty search tools you probably didn’t know we had. The Name.com GeoDomain tool is a great domain name suggestion tool if you’re looking to target a specific region with your website or business. Check out our video and then bring on the feedback! We’d love to hear what you think of the tool and how we might improve it.

Search Engine Optimizers Hate Domainers

If you thought that Google & Yahoo! were working in a vacuum to make life more difficult for domainers you’re kidding yourself. I’ve seen the enemy and the enemy is SEO.

I’m in NYC for the Search Engine Strategies show. For those of you who do not know what I’m talking about, SES is the largest conferences dedicated to improving your visibility within search engines. Google and Yahoo! reign here. Whether your goal is natural/non-paid results or better placement in paid results.

In yesterday’s Domaining and Address Bar Navigation session Sedo’s Matt Bentley and Moniker’s Monte Cahn found themselves up against the anti-domaining duo of Point-It’s John Lisbin and Sendtec’s Janel Landis. The timing for the discussion couldn’t have been better due to Google’s recent announcement that advertisers will be able to opt-out of parked pages for their campaigns.

Bentley kicked off the conversation with a bit about perception skew. Based on later discussion I think that he was spot on. He’s point was that Internet professionals, and particularly SEO professionals, think that being found on the web is all about search navigation. He used the 1976 New Yorker cover cartoon about the geographic skew from a New Yorker’s point of view. Matt went on to talk about the various ways to use direct navigation as a viable, and often times, better option to paid search campaigns. Of particular interest was his assertion that a good generic domain name has an average ROI of 2 years, even with a price tag of $350k.

Matt was followed by PointIt, Inc’s John Lisbin. John started off attacking “cyber & typo squatters”. Which immediately put me on the defensive. It’s no secret that our industry has bad apples but to lump typo squatters into legitimate domainers borders on libelous. There was very much a vein of domainer as criminal. Further muddying the waters for the advertisers in the audience was the grouping of “made for Adsense sites and parked pages. Utilizing one of his customers bad experiences with a group of Adsense optimized sites such as UniqueChristmasGiftsA.com and about six others which were very similar. Clearly you cannot compare the traffic that would be driven to URLs of that nature (whether from link farms or arbitrage) to the natural type in of ChristmasGifts.com, can you?

Well, that very notion was the premise of Sendtec’s Janel Landis. Janel came out with both guns blazing. Janel claims that address bar navigation is almost exclusively an accident and visitors use any link on the page as a way out. Therefore she posits that any traffic from parked sites is not quality/qualified. The lone exception to her theory is typo domains. Yes, you heard that right. This search professional was espousing the value of typo domains to individual brands. She didn’t differentiate between whether the trademark holder or someone else was the domain registrant in her point, but both of the TurboTax typos that she used as examples were parked/monetized domains. In summary she maintained that traffic from parked pages was almost exclusively useless and she encouraged advertisers to opt out.

Monte Cahn, who was introduced as the Godfather of domaining (be sure to call him Godfather at TRAFFIC) batted clean up. Monte wrapped up things nicely by encouraging advertisers and mark holders to register the most frequent typos of their name and their brands. And, the savvy marketer that he is, he offered his company as the perfect company to help with that project.

I cannot stress enough the number of people here. These people are looking at improving their visibility via search. They are being told that parked domains are crap.

All of that talk by industry leaders about transparency and quality traffic? Ya, it’s a little important if you want Google and Yahoo! to keep domains in their programs at all. Arbitrage? It’s spoiling it for everyone. Link farms? Yep, those too. Concentrate on quality generic names. If you can’t land those you better start developing names into valuable resources. There are no shortcuts to making money with domain names these days. I’ll talk more later this week about ways to make money with domains. But for now I need to pay more attention to this session on Social Media Marketing. Ciao.

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