TAG: small business

5 essential elements every website homepage should have

When someone visits your website for the first time, there’s a limited opportunity to convince them to stay on your site, click through your pages, and make return visits in the future. No pressure, right?

While there’s no perfect formula for a homepage that’s sure to capture the attention of every person who visits your site, including these five key elements can vastly increase your chances.

Improve your SEO with these 5 free tools

Great Search Engine Optimization, or SEO, can be what makes or breaks a website—so it’s no wonder that some companies spend hundreds of thousands of dollars to make their websites as SEO-friendly as possible. But even beginners can access tools and tips that will put them on the right track for awesome organic search rank. Check out five of our favorite SEO tools that are free for anyone to use.

Why it’s time to get your brick-and-mortar store online

Toys R Us, the iconic retailer of our childhood, filed for bankruptcy this month, citing a lack of traffic to their brick-and-mortar stores as one of the reasons why the business has been on a slow downward spiral. Their lackluster online store and their inability to compete with online retail giants like Amazon proves that having a customer-facing storefront is no longer enough to bring consistent business through the door. If you own a brick-and-mortar business that sells goods, it’s time to seriously consider taking your shop online.

The long road to internet success, part 5: Community

Part 5 of the series, “The long road to internet success”. Read Part 4 here.

If you recall, we began this journey—this journey to build my online profile and, more harrowingly, increase my wife’s confidence by approximately 23% in my ability to one day host the Academy Awards—on the back of Name.com customer Helene Kwong’s three rules to success: Content, Consistency, Community. We have taken some detours like, for example, when we covered fear. Fear, it turns out, is detriment to all three Cs. But then I realized that freaking out over fear is dumb. Sure, if you’re getting attacked by sharks, be afraid and probably act on fear, but when it comes to creating and promoting content, you’d better be bold. Or at least pretend to be. Here’s a photographic example: