JavaScript Required: We use a lot of JavaScript on this website. If you can see this message, your browser's JavaScript may be disabled. Please enable JavaScript and reload the page, or try a different browser.
Welcome to “Behind the Name: Small Business Stories,” our series dedicated to sharing the journeys of inspiring entrepreneurs. At name.com, we are a customer-first registrar, and our goal with this series is to shine a light on entrepreneurs who are name.com customers, empowering businesses like theirs to establish their online identity through intuitive domain registration […]
Most entrepreneurs know they need a domain name when they start a business, but few think about where they should register one. On the surface, every recommended domain registrar seems to offer the same thing: a place to search, purchase, and renew a domain. In reality, the registrar you choose is much more important to […]
Domain investing is a discipline that combines technology, branding, and long-term demand. With a thoughtful plan and a little bit of foresight, a carefully picked URL can turn into a valuable digital asset. That potential is what draws both seasoned investors and first-time buyers to consider investing in domain names. It’s also a discipline […]
The following article features pricing and plan information that is subject to change. For the most current information, be sure to visit the Name.com pricing page. In 2025, the sale of Icon.com for nearly $12 million grabbed headlines (DN Journal, 2025). But it wasn’t just a story about one buyer with deep pockets. It was […]
In a recent survey, we asked a mix of traditional business owners and tech-savvy entrepreneurs about how they utilize AI for domain management and building website experiences. From brainstorming the perfect domain name to managing complex domain portfolios, the results were undeniable:
For too long, domain platforms have remained static with clunky interfaces, rigid APIs, and outdated assumptions about how people search, register, and manage domains. It hasn’t kept pace with the evolution of modern development workflows or the shift toward AI-first experiences.
Every now and then, a resold domain name makes the news for its eye-popping price tag. Cars.com was valued at more than $870 million as part of a corporate transaction, Insurance.com reportedly sold for $35.6 million, and VRBO acquired VacationRentals.com for $35 million simply to keep a competitor from getting it (Wix, 2025). But […]
Building a new website from scratch means starting with no traffic, no online reputation, and a long road ahead. It can take six months or more for a brand-new site to rank for important keywords. Expired domains, also called aged domains, offer a smarter path forward by giving you a domain name with built-in authority, […]
Purchasing an expired domain offers several potential benefits, such as existing traffic that could take months to accumulate with a domain that has never been registered before. But it’s important to have a full understanding of how expired domains work, and what the drawbacks are. In this article you will get answers to frequently asked […]
Your email address says more than you think. That bit after the “@” isn’t just filler—it helps shape how people view your brand. A custom email domain adds a layer of professionalism and builds trust from the moment you hit send. Some email domains even offer better deliverability, trust, and security than others, making your […]
Setting up a professional email account is one of the first steps you should take as a new medium or small business owner. Why?
Email was created as a way for people to communicate more effectively with one another, but reading emails can sometimes seem like more of a hurdle than an asset, especially when you have a business account with an incoming email inbox that’s constantly flooded with messages.
Establishing a strong online identity is crucial for organizations serving critical needs today. For nonprofits and purpose-driven entities, the domain choice is highly significant. The .org domain is typically selected by most nonprofits, particularly registered 501(c)(3) organizations. Choosing .org is strategic because it conveys to the public that the organization is a nonprofit. Also, the .org domain signals a certain level of trust.
Website builders now go beyond simple drag-and-drop tools, integrating with e-commerce, marketing, SEO, analytics, and domain management platforms to function as all-in-one business solutions.
The following article features pricing and plan information that is subject to change. For the most current information, be sure to visit the pricing page. Launching a website is one of the most exciting steps in starting a business. It’s the moment you start to bring your ideas to life. But before you go […]
There was a time when getting noticed online felt like a matter of chance. Hit the right moment, use the right hashtag, land in the right algorithmic wave, and your post will go viral. That time is over. Now, visibility isn’t something brands stumble into. It’s something they engineer. Creators, indie startups, and even legacy […]
As a tech founder, naming your startup is one of the first major branding decisions you’ll make. This seemingly small choice can shape how customers perceive and engage with your brand. In fact, more than three-fourths (77%) of consumers say brand names influence their purchases (Wisernotify, 2025). So, what’s the secret to choosing a name […]
Imagine if you never serviced your car. What would happen? Eventually, it would break down. In the end, you might spend more time and effort fixing your car than if you had maintained it regularly. The same is true for your website. Today, 81% of shoppers research businesses online before buying anything. And with 73% […]
Every day, thousands of websites become targets of cyberattacks. And it’s not only large corporations at risk. In 2023, an estimated 41% of small businesses suffered from cyberattacks—almost doubling from 22% in 2021. (Insurance Business, 2024) The need for a secure website has never been greater. Website security measures protect sensitive information, establish trust, and […]
If customers try to visit your site only to be intercepted by a bad actor or have their information compromised, it’s you they’ll view unfavorably. Fortunately, you can prevent it:
The following article features pricing and plan information that is subject to change. For the most current information, be sure to visit the Name.com pricing page. Most side hustles don’t start with spreadsheets and business plans. They begin with passion. Maybe it’s a skill you can’t stop practicing, a craft you love sharing, or simply […]
A website isn’t just a way to make your mark on the web — it’s your digital identity or storefront. It speaks volumes about your brand, values, and personality. That said, building an effective website starts with a seamless user experience (UX). That’s the last thing you want, as it can impact conversions, sales, and […]
AI is streamlining processes web designers once did pixel-by-pixel. By automating these time-consuming tasks, anyone can leverage AI to build high-quality websites faster and with more room for creative choices. So how exactly does AI web design work? And how can you use it to create a standout website? Read on to learn more. The […]
In the early days of the web, the .com extension became practically synonymous with being online. For years, it was the go-to option for businesses that wanted to establish credibility and build an audience. Fast-forward to today: .com is still the most recognized domain, but startups now have more choices if their ideal .com web […]
I think online tools are great and I think it actually is a great way for people to personally connect to you, whether it’s posting your workouts throughout your pregnancy or showing that when you’re a small business owner, you are the janitor, the plumber, the admin, the whole thing.
Building a website once meant long hours of coding, hiring an agency, or wrestling with templates that were never quite the right fit. The process could be expensive, slow, and intimidating, particularly for small businesses and first-time creators who didn’t have the time or technical expertise to spare. Low-code and no-code solutions, such as WordPress […]
The following article features pricing and plan information that is subject to change. For the most current information, be sure to visit associated product pages on name.com. You want a website — that part’s clear. What’s less clear is how to actually make it happen if you’ve never built one before. Fortunately, many of today’s […]