CATEGORY: Business

4 tips for increasing your website’s page rank when you know nothing about SEO

SEO is one of those big, scary, ominous things that is going to come up time and time again whenever you talk about getting your website online and driving more traffic to it. It’s a field so nuanced that even SEO experts admit that most of what they’re doing involves a lot of guesswork about what they think is going to be beneficial for your website.

But by following a few common sense best practices, you’ll make a more enjoyable experience for users and potentially boost your search rankings in the process.

How to own local SEO for your business

I just got back from the State of Search Digital Marketing Conference in Dallas, Texas, where SEO experts from around the world shared their knowledge on how businesses can improve their search rankings online. The good news is that SEO is not just for huge corporations with substantial budgets—there are plenty of strategies a small, local business can use to climb the search engine ranks. If you have a brick-and-mortar location that you want more people to discover through organic search, a Google Business listing is one of the best available resources at your disposal.

How to break up with your social media management platform

Every social media marketer knows that it’s pretty impossible to post content in the moment unless you’re going live, at a tradeshow, or having a company culture event. Between the hours spent researching new social trends and then incorporating said trends into your meticulously planned content calendar, time is of the essence; and one thing we don’t have time for is bugs in the tools we use. Once those start popping up, it’s safe to say that I’m immediately ready for a change. So am I shocked that I’m ready to ditch our current social media scheduling program? No. Am I disappointed because I thought I found the one? Yes. Here’s a front row seat to the ups and downs of social media management tools we’ve used in the past, and what we’re planning for the future.