By Alisha Shibli
Do you have an email marketing list? And if you do, are you using it to benefit your business? Maybe you haven’t gotten to it yet. There is social media, SEO, and blogging which can take up so much of your time that your poor, old-school email doesn’t get its due attention.
Large corporations have dedicated departments with a brand manager, a social media specialist, and a PR and communications coordinator along with hefty budgets to execute big email marketing campaigns—luxuries that small businesses such as yours don’t have.
Small businesses run lean.