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CATEGORY: Business

Email marketing for startups: Tips to stay out of the spam folder
authorGuest
17th December, 2019
Business

By Alisha Shibli

Do you have an email marketing list? And if you do, are you using it to benefit your business? Maybe you haven’t gotten to it yet. There is social media, SEO, and blogging which can take up so much of your time that your poor, old-school email doesn’t get its due attention.

Large corporations have dedicated departments with a brand manager, a social media specialist, and a PR and communications coordinator along with hefty budgets to execute big email marketing campaigns—luxuries that small businesses such as yours don’t have.

Small businesses run lean.

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The top 5 global tech issues so far in 2019
authorGuest
14th October, 2019
Security

By Sam Bocetta

Sometimes I miss the days when writing about tech issues involved writing about … well … tech. Ten years ago, a list of the top 5 tech issues would have focused on encryption, the advances being made in website builders, and predictions about the failure of the smartphone.

Today, tech is a part of every aspect of our lives, and so ‘tech issues’ are actually social, political, and cultural issues. In 2019, this has been more apparent than ever.

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Let’s get rid of all the passwords
authorGuest
2nd July, 2019
Security

By Gary Stevens

Can you imagine an online world without passwords? Probably not, but the fact is that passwords have always come with risk. No one understands that better than Microsoft founder Bill Gates. The 21st century was barely underway when Gates predicted that technology would one day replace passwords with options that are more secure.

What you may not know is that some of those alternatives are already up and running. Thanks to advances in Artificial Intelligence and Advanced Biometrics, we’re poised to get rid of passwords altogether. Here’s what you should know about these newer approaches to information security and what they could mean for you.

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The best domain tools in the industry? Yeah, we think so too.
authorJon Liu
28th June, 2019
User Experience

2013 was a good year.  Twitter held their IPO, Apple debuted the new iPhone 5S, the New England Patriots won the Super Bowl (The Editor disagrees that this is a good thing), Prince George Alexander Louis of Cambridge was born, and Name.com launched the brand new Domain Management tools. Six years ago these domain tools were cutting edge—and for the most part, they have stood the test of time.

But we knew we could do better.

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The state of cyber security in 2019: A half-year retrospective
authorGuest
12th June, 2019
Security

By Sam Bocetta

For most of North America, approaching the middle of the year means going on summer vacation, preparing for the Atlantic hurricane season and enjoying warmer weather.

For many information security specialists, the half-year mark involves looking at how cyber threats have unfolded since January and detecting patterns that may suggest the direction that cybercrime groups are headed in the near future.

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5 ideas for selecting your new domain name
authorGuest
6th June, 2019
Business

By Alisha Shibli

Let’s say you’ve got the best idea since sliced bread. Now all you need is a perfect name that can represent this idea. The process is certainly not easy.

When coming up with a name for your idea — could be a startup, a personal blog, a product, a rebrand, or just about anything else — it is difficult to determine where to start. Normally when it comes to creating an excellent brand, the first step is to define the brand’s underlying tone and aligning it with your audience and your overall strategic plan.

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10-steps for starting a small business
authorGuest
24th April, 2019
Business

By Alisha Shibli

Growing a successful business isn’t an overnight phenomenon.

It requires years of hard work, discipline, and dedication for that dream to morph into reality. The starting point of every successful business is a thought—an idea that, when executed relentlessly for a long period of time, begins to take shape as a business that helps consumers solve a problem and gives you the joy of calling it your own.

Starting a business is daunting. To make it seem less intimidating, here are 10-steps that can help you transform your idea from a lightbulb above your head into a genuine business.

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Goo.gl is going, going, gone: What to use instead
authorGuest
7th March, 2019
Marketing

By Dannielle Cabler

If you use goo.gl to shorten your links, you’ve probably heard that it’s being discontinued. That means that by March 30, 2019 (yikes!) you’ll need a new solution up and running.

It’s never fun to be forced to switch tools or platforms, but this is actually a good opportunity to reevaluate URL shorteners and switch to something more robust.

Here are some of the best things about switching, and why we think you’ll love using Name.com’s Branded URL Shortener, powered by BL.INK.

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