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CATEGORY: Business

5 ideas for selecting your new domain name
authorGuest
6th June, 2019
Business

By Alisha Shibli

Let’s say you’ve got the best idea since sliced bread. Now all you need is a perfect name that can represent this idea. The process is certainly not easy.

When coming up with a name for your idea — could be a startup, a personal blog, a product, a rebrand, or just about anything else — it is difficult to determine where to start. Normally when it comes to creating an excellent brand, the first step is to define the brand’s underlying tone and aligning it with your audience and your overall strategic plan.

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10-steps for starting a small business
authorGuest
24th April, 2019
Business

By Alisha Shibli

Growing a successful business isn’t an overnight phenomenon.

It requires years of hard work, discipline, and dedication for that dream to morph into reality. The starting point of every successful business is a thought—an idea that, when executed relentlessly for a long period of time, begins to take shape as a business that helps consumers solve a problem and gives you the joy of calling it your own.

Starting a business is daunting. To make it seem less intimidating, here are 10-steps that can help you transform your idea from a lightbulb above your head into a genuine business.

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Goo.gl is going, going, gone: What to use instead
authorGuest
7th March, 2019
Marketing

By Dannielle Cabler

If you use goo.gl to shorten your links, you’ve probably heard that it’s being discontinued. That means that by March 30, 2019 (yikes!) you’ll need a new solution up and running.

It’s never fun to be forced to switch tools or platforms, but this is actually a good opportunity to reevaluate URL shorteners and switch to something more robust.

Here are some of the best things about switching, and why we think you’ll love using Name.com’s Branded URL Shortener, powered by BL.INK.

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Going global: A quick guide to international digital marketing
authorGuest
6th March, 2019
SEO

By Gary Viray

Globalization was once a dream for many of us who cannot afford to set up our own business in different parts of the world. That notion has changed as we are ushered into the digital era, where everything and anything can be accessed through the internet.

Having a solid digital marketing strategy is just the first step in conquering the global stage. Businesses looking to promote their brand on an international level can be risky, but it can yield a larger stream of revenue if done correctly.

However, joining the global mix isn’t as simple as declaring that you can offer services worldwide—changes must be made to your website and digital marketing strategy for this to work. Before you work on globalizing your brand, do your research and see if it will work out for you.

Ready? Let’s start!

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10 low-budget social media strategies for your small business
authorGuest
14th February, 2019
Social Media

By Alisha Shibli

In today’s day and age, you need social media to get the word out. Leads, conversions, customer engagement, SEO rankings—there’s a lot riding on social media’s shoulders. The stakes are very, very high. This comes as no surprise considering that both big and small businesses are punching above their weight to get the maximum returns from their social media campaigns. A report published by Yellow Social Media in 2018 said that small businesses spent 42% more on social media marketing than they did in 2017—which is staggering.

As a small business owner, the competition is tough given the kind of money you need to pump in for your paid social media campaigns. This is why low-budget social media tactics might help fuel your social presence and help you in terms of reach and conversions.

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The hijacking of David Walsh
authorJared
25th January, 2019
Security

He hit us up on Twitter. Could we help him get his domain back?

davidwalsh.name hadn’t been stolen from us, but whoever hijacked it had transferred it to Name.com before moving it to another registrar.

Inspired, we Tweeted back that we were going to try and get it. Even though it seemed pretty close to impossible.

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